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To Alibaba, this investment is about its New Retail plan.
Instead of having customers looking for services, ShuWei wants services to reach customers.
Unlike other convenience stores, BianLiFeng chooses to build up its own logistics team for the food delivery service.
China’s catering industry hits nearly 5 trillion RMB and there are opportunities in different niches.
Even though there’s currently an online retail revolution going on in the region, physical retail is still a massive industry.
Appearance wise, the Taobao Xinxuan concept will remind many of Japanese retailer Muji. From a business model perspective, Taobao Xinxuan is actually more like Xiaomi.
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