Naixue opens in Chiang Mai mall

Chinese tea chain Naixue has opened its first store in Chiang Mai, inside Central Festival mall, marking its eighth location in Southeast Asia. Featuring staples and new drinks tailored to Thai tastes, the outlet recorded nearly THB 3.5 million in first-month revenue, with daily sales topping 2,000 cups. A New York store is now in the pipeline as it eyes the US market.