FB Pixel no scriptChina’s 2D fandom market doubles in size
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Jul
14

China’s 2D fandom market doubles in size

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China’s 2D fandom market hit RMB 597.7 billion in 2024, doubling since 2019 as demand for both domestic and international IP surges. At Shanghai’s Bilibili World carnival, 300,000 fans gathered in cosplay to celebrate games, anime, and virtual idols, underscoring the sector’s cultural and commercial ascent.
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