FB Pixel no scriptDouyin GMV up 34% as shelf e-commerce grows
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KrASIA
Sep
25

Douyin GMV up 34% as shelf e-commerce grows

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Douyin E-commerce’s GMV rose 34% YoY from August 2024 to July 2025, powered by a 49% jump in shelf-based sales, which now contribute about half of transactions. Backed by subsidies, the push has reshaped strategy: Douyin merged its ad unit into e-commerce and shifted RMB 19 billion in subsidies to merchants to cut costs and boost growth.
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