Miniso expands "Miniso Land" stores, IP plan

Miniso has signed nine artists and launched an in-house IP incubation plan to expand its proprietary portfolio, including the overseas rollout of its Yoyo character. The announcement follows record sales at the “Miniso Land” flagship in Shanghai, where IP products accounted for more than 80% of revenue. Miniso plans to accelerate the format’s expansion in China and overseas.