Bilibili

Its strategy now spans indie publishing, platform-grown IP, and a broader slate of steadily advancing projects.

The results did little to excite investors despite expanding margins.

Automated ad placement and closed-loop transactions are reshaping how the platform turns its young user base into recurring revenue.

Bilibili needs to strike a balance between advertisers, creators, and users.

Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list.

Gaming and ad growth help Bilibili hit a profit, but sustaining this trajectory could be challenging.

Bilibili has turned profitable, driven by rising user engagement and effective monetization strategies.

Lu Fanxi, the architect of Bilibili’s original content success, steps down after pushing for more diverse content formats.