Fashion

Outdoor apparel risks following workwear’s path: from utility to fashion to commodification.

The Korean streetwear brand plans to open more than 100 stores in China by 2030 while avoiding pitfalls that have sunk other brands.

Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run.

Once mistaken for a foreign brand, Pelliot is now bound for an IPO as one of China’s top outdoor apparel labels.

The French luxury house posted steady growth, but could face headwinds as foot traffic dips and supply chain claims go viral.

A crop of Chinese handbag brands are skipping the logos and rewriting the luxury playbook, hoping design and storytelling can go where status once ruled.

With new US tariffs hitting apparel exporters, brands are weighing cost, resilience, and the push to nearshore supply chains.

Once a niche outdoor brand, Salomon’s shoes have become a coveted status symbol in China.