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The “Nordic Arc’teryx” returns to China, but will Norrona finally find its name?

Known for its “old man’s head” logo and elite gear, the Norwegian brand is relaunching with Topsports in China after a quiet first run.

5 mins read
  • Once mistaken for a foreign brand, Pelliot is now bound for an IPO as one of China’s top outdoor apparel labels.

    Features

    Budget brand no more? Pelliot readies Hong Kong IPO after profit surge

    5 mins read

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