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The Uptake | Non-traditional meats

Written by The Uptake Published on   1 min read

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Cultivated pork is coming to Singapore.

Hi, it’s Edmund.

The meat substitute market is growing fast, and yes, we mean growing both literally and figuratively. It is expected to reach sales of USD 28 billion in 2025, up from USD 4.2 billion in 2020, according to an IPES-Food report.

Meat substitutes are defined as non-meat variants such as plant-based meat products and cell-cultured meat.

There are a myriad of reasons propelling the meatless trend. Beyond COVID-19, they include factors such as urbanization and population growth.

This week, we chatted with Daan Luining, co-founder and CTO of Meatable, a Dutch foodtech company that creates cultivated meat that not only looks and tastes like traditional meat but has a similar nutritional profile.

The startup recently announced its partnership in Singapore with ESCO Aster, a Singaporean food manufacturer to produce cultivated pork, including dumplings and sausages, for consumers.

Read more about Meatable’s business strategy and find out how cultured meat is different from plant-based meat. Click here.

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