Hema CEO Yan Xiaolei said the company’s 2025 revenue rose more than 40% YoY, as its Freshippo and Chaohesuan NB (formerly Hema NB) formats served over 100 million consumers. The retailer entered 40 new cities and opened 200 NB stores, expanding its network to nearly 900 outlets.
Alibaba’s 2025 annual report showed Hema turned profitable, with GMV exceeding RMB 75 billion.