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More than a sponsor: How Tecno uses AFCON and football to become part of Africa’s story

AFCON visibility is only one element of Transsion’s strategy, which emphasizes localization and patience over short-term impact.

6 mins read
  • Gap China’s CEO said localization is central to the brand’s turnaround strategy.

    Features

    Baozun takes a “local for local” approach to rewire apparel brand Gap for China

    6 mins read

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