Nikkei Asia

The use of celebrities to promote vehicles in China forms part of a wider shift.

Japan is seeking partnerships in Asia to build more resilient supply chains.

As the venture struggles to meet its US goals, its founder concedes “mistakes” but presses on.

Anta's deal with Puma strengthens its global multi-brand strategy.

The chipmaker said it will not raise prices like "memory chip guys" amid the AI demand surge.

The companies are leveraging market scale and semi-solid technology in their quest for dominance.

The state-owned automaker is struggling against EV rivals like BYD and Geely.

The group aims to stabilize its revenue by operating a new facility in China’s vast western region.

The EV maker hopes its in-house strategy will help cut costs and break an eight-month sales slump.