iFlytek collaborates with Zense Entertainment and Chulalongkorn University to enhance Thai speech recognition

iFlytek, a pioneer in artificial intelligence and speech technology, has forged a collaboration with Chulalongkorn University and Zense Entertainment to advance Thai speech recognition technology.

The partnership aims to address the complexities of the Thai language, known for its intricate nuances and diverse regional dialects. By leveraging Chulalongkorn University’s linguistic research and Zense Entertainment’s resources from the media and entertainment industry, the consortium seeks to enhance the accuracy, fluency, and usability of Thai speech recognition technology to over 95%. This collaborative effort is poised to bridge linguistic barriers and facilitate seamless communication across more than 123 languages worldwide.

Leveraging iFlytek’s AI and media industry solutions, the collaboration will integrate features specifically tailored for the Thai language and its myriad regional expressions, such as:

1. Smart real time text and speech translation, which enables translation of multiple regional Thai dialects and various languages worldwide in real time, catering to applications such as local and international conferences, seminars, and events.
2. Smart interviewing, a recording and transcription system designed for reporters and press conferences.
3. A content creation platform offering support for text, image, and video.
4. Subtitle generation, as part of post-production editing tools to streamline workflows.
5. Automatic voiceover broadcasting by virtual anchors for post-production enhancements.

Varavuth Jentanakul, CEO of Zense Entertainment, believes that by eliminating the language barrier for the Thai language, it will unlock potential across various industries such as media and entertainment, as well as MICE tourism, thereby stimulating economic growth in Thailand.

The partnership signifies a step forward in iFlytek’s mission to democratize AI technologies and promote linguistic diversity. “We are committed to amplifying positive impact through global partnerships and technologies that enhance people’s lives,” said William Zhou, vice president of iFlytek Open Platform and president of iFlytek’s overseas business.