Insights
In China, the outdoor boom is starting to look more like a fashion cycle than a lifestyle shift
Outdoor apparel risks following workwear’s path: from utility to fashion to commodification.
36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.
Insights
Outdoor apparel risks following workwear’s path: from utility to fashion to commodification.