Creative

Influencer marketing is evolving, starting with digital avatars that stand side by side with real people.

Tencent’s blockbuster title Honor of Kings remains the top-grossing mobile game.

Short video surpasses instant messaging to become the most used internet application by daily usage time in China.

Benny tells his story as a three-time startup founder and how to achieve the fine balance between practicality and idealism in the business world.

Hero Boosting supports frustrated gamers who either don’t have the time or patience to succeed in a game, or those who want to get certain game rewards.

AnyMind aims to provide different business solutions for influencers, ranging from marketing and analytics to manufacturing and sales.

With the platform extending the maximum length for videos and introducing other updates, Channels could be WeChat’s next battleground to drive sales.

In 2019, Big Hit Entertainment surpassed the combined profit of South Korea’s big three entertainment labels SM, JYP, and YG.