Inno100’s global innovation flagship store opened in Shenzhen on November 22, marking the start of its partnership with Kickstarter, the world’s leading creative crowdfunding platform. The store is Kickstarter’s first officially authorized retail location in China.
At the opening ceremony, an Inno100 representative said the space is meant to function both as an early-stage incubator for new products and as a channel for early brand exposure, helping reduce market education costs.
Based on on-site observations by 36Kr, the flagship store has already attracted several professional hardware makers, including Anker Innovations, Insta360, HoverAir, xTool, and Sharge.
The store is organized around several zones including a robotics interaction area, a customization workstation, and a creativity showroom:
- The robotics area features humanoid and quadruped robots as well as exoskeleton devices.
- The customization workstation integrates laser engraving, 3D printing, and UV printing to provide instant personalization for items purchased in-store.
- The creativity showroom highlights products designed for artificial intelligence-assisted work, education, and home use.
All products on display are available for purchase.
One standout product is Anker’s EufyMake UV printer. “This is the only place where you can see and physically interact with an actual EufyMake UV printer,” said Peng Yiheng, Kickstarter’s chief strategic representative in China.
According to Inno100, the store recorded a 70–80% footfall rate during its ten-day trial run, with the average visitor staying more than 30 minutes. In retail, both metrics are key indicators of a strong offline experience and, the company noted, currently exceed industry averages.
“Tech products need storytelling and hands-on experience,” Peng said. “And the biggest advantage of a physical store is that it offers enough time and space for this kind of deep interaction.”
In this sense, Inno100 acts as both filter and amplifier for hardware innovation. It curates distinctive early-stage hardware products and uses immersive experiences and customization services to help these brands build early user awareness and brand equity.
KrASIA Connection features translated and adapted content that was originally published by 36Kr. This article was written by Ou Xue for 36Kr.