FB Pixel no scriptFandom gold lifts China demand
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KrASIA
Feb
23

Fandom gold lifts China demand

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With gold surpassing USD 5,000 per troy ounce, Chinese consumers are turning fandom into investment, buying character-themed gold jewelry such as Hello Kitty and Chiikawa pieces as both collectibles and stores of value. Gold ownership among those aged 18–24 reached 62% in 2025, while the central bank extended its gold purchases to a 15th consecutive month.
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