Consumer Economy

New owner Proya is banking on the brand’s growing international profile.

The trendy Chinese jewelry brand’s first-half earnings fell short of forecasts.

The Chinese tea chain is expanding its product range and distribution network to improve store operations.

The sportswear group is turning to AI while contending with margin pressure and retail experiments.

The tea chain is testing whether its store model can work in higher-tier cities.

A one-time withholding tax adjustment weighed on profit, but the discount retailer said its operations remain stable.

Why is Shein going public when it already has plenty of cash?

Slower overseas growth is pushing the collectibles maker to rely on new IPs, tighter operations, and shareholder returns.