Consumer Economy

Instead of competing on price, Chagee is counting on store economics, a deeper product pipeline, and long-term brand equity.

It has scale, brands, and a robust distribution network, but faces pressure from the rupiah and the rising cost of online sales.

New owner Proya is banking on the brand’s growing international profile.

The trendy Chinese jewelry brand’s first-half earnings fell short of forecasts.

The Chinese tea chain is expanding its product range and distribution network to improve store operations.

The sportswear group is turning to AI while contending with margin pressure and retail experiments.

The tea chain is testing whether its store model can work in higher-tier cities.

A one-time withholding tax adjustment weighed on profit, but the discount retailer said its operations remain stable.