Consumer Economy

The brand is betting that home life’s next frontier lies just beyond the back door.

With cheap phones and scripted content, they gamed the platform’s algorithm to dominate product search and sales.

A sharp profit rise and booming Labubu sales weren’t enough to spark a rally in the company’s share price.

In a sleepy hardware category, one Zhuhai startup found traction by making printers personal and portable.

The sportswear giant lifted H1 2025 revenue by 14% even as tariff risks loom.

The restructuring aims to tighten logistics and capture more ground in China’s instant retail market.

After building a cult following with niche scents and artistic flair, Documents is scaling into mass retail.

These three cases show how overlooked consumer categories can quietly scale overseas, even while flying under the radar at home.