Consumer Economy

There is a need for today’s technology companies to embark on a path to sustainability, to remain efficient, and cover their costs.

The company now takes user engagement as the top priority over monetization, but difficulties remain ahead.

In the next three years, Pinduoduo will introduce more than 10,000 international brands to its platform.

Users can monetize their influence by getting part of the sales commission fees.

Pinduoduo reached 536.3 million active buyers, up 39% year-on-year.

This represents the largest funding round for the company to date.

Combined sales of Amazon India and Flipkart during the festive season sale amounted to USD 4.3 billion.

Part of the company’s efforts to reframe Pinduoduo as a marketplace for branded merchandise.