Creative

Shouchuan C&C’s rapid sellout of Black Myth: Wukong figures marks its leap from niche player to global contender.

Black Myth: Wukong’s appeal extends far beyond its Journey to the West roots, signaling potential for global reach.

Bilibili’s focus on high-margin businesses and operational efficiency continues to yield significant financial gains.

Melodio and Mureka introduce fresh takes on streaming and music creation, but their true value remains to be seen.

The rapid rise of minigames in China has drawn in developers from all walks of life, but fierce competition and rising costs signal that this boom may not last.

Regulators have approved only 1% of titles released for the Nintendo Switch and Sony PS5.

Users find its shopping advice priceless, but go elsewhere for better deals.

Naming a popular figure like Jia Ling as brand ambassador is a rare move for Lululemon in the Chinese market. How will it pan out?