Mobility

The high-end EV brand aims to offset weak sales in China through its overseas push.

The railway platform already controls China’s largest travel user base, giving it a natural advantage if it expands further into hotels and tourism.

The new brand targets young male riders seeking speed, handling, and a stronger sense of identity.

The move reflects pressure to lower costs and compete across broader price bands.

The jointly developed EV platform is being used for Avinya cars amid efforts to cut development times.

Expanding overseas takes more than equipment, capital, and speed.

The AmiGo service could begin regular driverless operations in 2027, pending further regulatory approval.

The use of celebrities to promote vehicles in China forms part of a wider shift.