The transfer of a significant number of employees from ByteDance to Pico has stirred internal strife, posing a threat to further derail the company’s progress.

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Contrary to a lack of ambition, Pico’s failure is more closely tied to the pursuit of applications that didn’t align with the strengths of VR technology.

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Like other Chinese VR businesses, Pico viewed Meta as the benchmark for success. Attempting to emulate the American tech giant, however, contributed to its downfall.