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Maia Active finds second wind with Anta’s backing and a yoga-first strategy

Under new leadership and a revamped retail approach, Maia Active is narrowing its focus, trimming SKUs, and aiming to become China’s Lululemon alternative.

7 mins read
  • Once a go-to for outdoor gear, Jack Wolfskin has lost its edge. Anta thinks it can bring it back.

    News

    Anta acquires Jack Wolfskin in USD 290 million deal

    4 mins read

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