Consumer Economy

With over 7,000 stores worldwide, Miniso saw record profits in the first half of 2024, driven by its overseas expansion and strategic use of IP partnerships.

What does Miniso founder Ye Guofu see in Yonghui Superstores that others might be missing?

Suzhou’s industrial belt is turning to cross-border e-commerce for growth, with companies using Amazon Business to tap into new international markets.

Miniso is buying a 29.4% stake in Yonghui Superstores, becoming the largest shareholder without securing control of the board.

Japanese consumers—known for their high standards—are lining up for hours to get their hands on Vivaia’s eco-friendly shoes. Why?

New COO Zheng Shuohuai takes on the challenge of aligning Sam’s Club’s e-commerce and offline operations as Walmart China sharpens its omnichannel strategy.

Anta’s multi-brand approach is driving revenue growth, positioning Descente as the next breakout brand after Fila.

Xiaohongshu expands group buying services across 49 cities, giving food and beverage merchants a break on fees.