Creative

Even top-tier studios are embracing third-party engines like Unreal Engine 5 to address the evolving demands of modern game development.

From Sohu’s Charles Zhang to Xiaomi’s Lei Jun, CEOs are embracing influencer roles to authentically drive brand visibility and engagement.

Gaming content creators reclaim the spotlight in Bilibili’s 2024 UP100 list.

Partnering with the Canadian luxury brand could bolster Bosideng’s entry into high-end outdoor apparel, but risks loom over execution and identity.

With roguelike mechanics and minimalist charm, this indie card game redefines what it means to craft a hit.

In a shift from his earlier stance, Donald Trump now advocates for compromise on TikTok’s looming US ban.

This Chinese entrepreneur is leading a global Rubik’s Cube renaissance with Gancube.

Douyin’s content ecosystem offers brands a path to adapt to shifting consumer habits, engage users, and drive demand across channels.