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What drives digital storytelling? Examine content creation, distribution channels, and media platforms connecting audiences worldwide.

Content

How do ideas shape industries? Learn how content, design, and digital artistry influence branding, marketing, and cultural impact.

Creative

Who thrives in a digitally democratized landscape? Discover how independent creators, influencers, and educators monetize content and expertise.

Creator Economy

What entertains a connected world? Track shifts in film, music, and media consumption, as platforms and audiences redefine cultural experiences.

Entertainment

What happens when viewers join in real time? Explore live streaming platforms, audience interaction tools, and brand opportunities in instant video.

Live Streaming

Can brief clips hold lasting impact? Analyze short-form content trends, creator communities, and platform strategies for rapid viewer engagement.

Short Video

How do visuals captivate global viewers? Dive into streaming services, production models, and evolving formats defining video engagement.

Video

China

MrBeast and IShowSpeed are among foreign influencers tapping into China's 1.1 billion internet users.

China embraces US YouTubers in push to enhance soft power

Home

Decoding China&#039;s tech and business pulse

KrASIA

As part of 36Kr’s ongoing partnership with Nikkei, you can read selected content from Nikkei Asia on KrASIA.

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Nikkei Asia

What sets the bar for convenience? Examine on-demand platforms, subscription models, and personalization transforming consumer expectations.

Consumer Economy

How do stores adapt to digital shifts? Explore e-commerce integration, inventory analytics, and omnichannel strategies for modern shoppers.

Retail

The brand is betting that home life’s next frontier lies just beyond the back door.

From sofas to prefab spaces, Outer wants to shape the future of backyard living

36Kr is China's most influential business and technology network, delivering high-quality content focused on China’s innovation and new economy trends since 2010. With its extensive traffic and network, 36Kr has built a comprehensive database and strong data analytics capabilities to provide insights into China’s technology landscape.

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36Kr English

How do clicks replace aisles? Explore global marketplaces, payment solutions, and technology accelerating online retail’s growth.

E-commerce

How do platforms deliver on immediacy? Analyze ride-hailing, instant deliveries, and gig models meeting consumer needs fast.

On-demand Services

With cheap phones and scripted content, they gamed the platform’s algorithm to dominate product search and sales.

These middle-aged men know Xiaohongshu better than anyone, and they’re all in Zhengzhou

E-commerce | KrASIA

Southeast Asia

Vietnam

The Vietnamese startup lets shoppers check for hidden costs when purchasing online.

Dutycast Helps Online Consumers Shop with Ease

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Alibaba Cloud Project AsiaForward

Newsletters

The Uptake | Go West. Despite the current geopolitical climate, Chinese retailers are going global.

The Uptake | Go West

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The Uptake

China’s tech ecosystem serves as a driving force behind the world’s second largest economy, influencing global digital markets.

Europe

Chinese online retailers' competition heats up in US and Europe. Alibaba, Pinduoduo and ByteDance seek new overseas markets as growth slows at home.

Chinese online retailers' competition heats up in US and Europe

Chinese online retailers&#8217; competition heats up in US and Europe

Where do style and commerce meet? Examine supply chains, sustainable sourcing, and digital trends influencing global fashion markets.

Fashion

The Uptake | Sneaker resale market. Has the hype run its course?

The Uptake | Sneaker resale market

Q&amp;A

Sneakerhead: Q&A with Richard Xia, co-founder and CEO of Novelship. The online marketplace connects buyers and sellers of limited-edition streetwear and sneakers.

Sneakerhead: Q&A with Richard Xia, co-founder and CEO of Novelship

Sneakerhead: Q&#038;A with Richard Xia, co-founder and CEO of Novelship

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Edmund Wee

Alibaba, China’s e-commerce giant, operates online retail marketplaces, cloud computing services, and digital payment networks across Asia and beyond.

Amid fierce competition, AliExpress has become a key part of Alibaba’s expansion. Will its early-player advantage and recent strategic moves help it gain the foothold it needs?

AliExpress and its crucial role in Alibaba’s overseas expansion strategy

KrASIA Connection curates technology and innovation updates from China.

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The platform drives sales by leveraging the influence of content creators and enabling the phenomenon known as social shopping.

MyyShop partners with influencers to unbox new model for social commerce

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KrASIA Writers

JD.com REIT wins approval to list on Shanghai exchange. Alibaba rival aims to offset heavy investment in e-commerce infrastructure.

JD.com REIT wins approval to list on Shanghai exchange

This year saw a more subdued approach to the annual consumer retail fiesta.