Consumer Economy

Years of missteps taught Uniqlo that success in the US and Europe requires a different playbook. Now, it’s making all the right moves.

Heytea’s investment in dairy innovation yields results with the launch of an antibiotic-free and hormone-free milk product.

With new locations opening in Beijing and Tianjin, JD.com is doubling down on its hybrid grocery strategy.

Merchants are eager, service providers are scrambling, and competitors are watching. Will JD.com’s food delivery bet pay off?

With budgets tightening, Chinese smart hardware brands see an opening in Europe—but winning over consumers may take more than just low prices.

Shein’s former Japan head breaks down what it takes for foreign brands to crack the Japanese e-commerce market.

With luxury beauty sales slowing, L’Oréal is doubling down on affordability to stay competitive.

The upstart expands in Southeast Asia, challenging Uber with its Hong Kong entry.